Business Administration with concentrations in: Management, Accounting, Marketing

Major in Management

• Examine the political, cultural, economic and legal environment that affect business operations.
• Develop managerial and leadership skills within a global context.
• Acquire essential managerial skills for effective business decision-making.
• Discuss key management tasks involved in the process design of operations and supply chain management, logistics, project planning, and quality control.

Major in Marketing

• Design a marketing campaign and justify the selection of media according to their effectiveness based on the characteristics of consumers within a target market.
• Evaluate the importance of data collection and analysis in the design of effective strategic planning in various industries within local and international environment.
• Implement techniques that support the marketing and sales goals.
• Analyse and explain the important role of communication in marketing management and implement effective marketing strategies.

Major in Accounting

• Prepare financial accounts using financial information withing a regulatory framework.
• Analyse, interpret and prepare financial statements and critically discuss the importance of financial management and reporting within a legal environment.
• Critically evaluate the importance of budgeting, explain different budgeting and cost accounting techniques and use performance measurements to monitor business performance.
• Explain the Cyprus tax system and evaluate the importance of audit and assurance in line with business ethics.