Business Administration with concentration in Marketing

The aim of this programme is to help Students examine and evaluate the different aspects of the business world, and prepare them for real-world administration roles.  It provides a comprehensive structure where Students can acquire the knowledge and skills they will need to work in the world of business.

On completion of their studies, Graduates will be able to apply critical thinking skills across all aspects of business, from planning how an organization operates on a day-to-day basis to adjusting strategies in the face of on-going changes and challenges.

Graduates of the BBA in Marketing will have a well-rounded theoretical and practical knowledge both on conventional and digital aspect of Marketing and will be able to implement marketing techniques in the workplace. On successful completion of their studies, Graduates will be able to analyze and evaluate marketing and its components.