Digital Marketing

The aim of the Programme is to introduce Students to the field of Digital Marketing and provide them with knowledge on theoretical and practical aspects of this highly evolving field. Students will gain necessary skills and knowledge that will enable them to apply Digital Marketing techniques in order to implement an effective Digital Marketing Strategy plan.

Students will acquire knowledge both on conventional and digital aspects of Marketing and learn how to work in an ethical manner.  More specifically, the Programme will provide Students with knowledge on the fundamentals of Marketing and introduce them to the concepts of Business as well as Design and Digital Publishing fundamentals. They will understand how social media can be used by Marketing professionals, learn the importance of market research in all stages of Marketing planning and also learn how to gather and evaluate collected data. In addition, Students will be introduced to the digital consumer behaviour and learn about Social Media Marketing