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Dr

Kountouridou Marilia

Assistant Professor
Qualifications:

Ph.D. in Business Administration/Marketing
M.A Marketing and Advertising
Bachelor in Primary Education

Studies:

1) Ph.D. in Business Administration/Marketing – European University Cyprus

2) M.A Marketing and Advertising – University of Leeds

3) Bed. Bachelor in Primary Education – Frederick university

Work experience:

• Scientific Collaborator in Marketing - European University Cyprus

• Lecturer in Business Administration/Marketing – CDA College

• Marketing Coordinator – trade.io (financial sector)

• Marketing and event coordinator – powerhouse events and promotion (agency)

• Marketing and public relation assistant – M.S.P.S

Reviewer

• Iranian Journal of Management Studies

• Transnational marketing journal

Research:
  • Prodromou, A. and Kountouridou, M. (2025). Transforming Higher Education: The Role of AI and Simulation Tools in Enhancing Learning and Engagement. Integrating Simulation Tools Into Entrepreneurship Education, [online] pp.359–382. doi:https://doi.org/10.4018/979-8-3693-9040-5.ch017.
  • Prodromou, A., & Kountouridou, M. (2025). Sustainability through the Involvement of e-HRM in Project Management – The Cyprus Hotel Industry Case. Accepted for publication (pending).
  • Kountouridou, M., Dino, D. (2022). The impact of a positive visualisation course in brand identity on freshmen students’ perceptions of university brand image. Iranian Journal of management studies, 15(4), pp. 945-962.
  • Kountouridou, M., Dino, D. (2022). Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image? Transnational marketing journal.
  • Kountouridou, M., Dino, D. (2022). A Grounded Theory Investigation of the Influence of a ‘Positive Visualisation Course’ in Brand Identity on First-year Students’ Perceptions. Journal of Management and Marketing.
  • Kountouridou, M., Dino, D. (2020). Brand Building in Higher Education: A Grounded Theory Investigation of the Impact of “Positive Visualisation Courses Upon Brand Identity” ATINER: 19th. Annual International Conference on Marketing. -
  • Kountouridou, M., Dino, D. (2019). Brand building in higher education: A qualitative analysis of the impact of a ‘‘positive visualisation course in brand identity’’. 1st Doctoral Colloquium- Cyprus Rectors Conference. Social entrepreneurship to battle youth
  • social exclusion (S.E NEETs) – Co-funded by the Erasmus+ programme of the European Union.
Publications:
  • Kountouridou, M., Dino, D. (2022). The impact of a positive visualisation course in brand identity on freshmen students’ perceptions of university brand image. Iranian Journal of management studies, 15(4), pp. 945-962. - - -
  • Kountouridou, M., Dino, D. (2022). Reconditioning the Freshman Gene: Can a “Positive Visualisation Course” Successfully modify Freshmen Students’ Perceptions of a University’s Brand Image? Transnational marketing journal.
  • Kountouridou, M., Dino, D. (2022). A Grounded Theory Investigation of the Influence of a ‘Positive Visualisation Course’ in Brand Identity on First-year Students’ Perceptions. Journal of Management and Marketing.
  • Kountouridou, M., Dino, D. (2020). Brand Building in Higher Education: A Grounded Theory Investigation of the Impact of “Positive Visualisation Courses Upon Brand Identity” ATINER: 19th. Annual International Conference on Marketing.
  • Kountouridou, M., Dino, D. (2019). Brand building in higher education: A qualitative analysis of the impact of a ‘‘positive visualisation course in brand identity’’. 1st Doctoral Colloquium- Cyprus Rectors Conference.