Online Training

E-mail Marketing Strategy

Programme Overview:
In this seminar, participants will learn the importance of Email Marketing, and they will be able to create optimized Email Campaigns for their brand.
Addressed to:
  • Marketing Executives
  • B2C companies
  • Retail shop owners
Learning Objectives:
  • To understand the importance of having an Email Marketing strategy
  • To learn how the collection of emails can be done correctly
  • To identify what a newsletter should and shouldn’t include
On completion of the seminar, participants will be able to:
  • Setup forms to collect emails
  • Create a mailing list
  • Create and use an email template
  • Achieve high email open rates
  • Apply copyright rules on the emails they create
  • Build strong relations with the email recipients
Seminar duration:
3 hours
Language of instruction:
English or Greek
Seminar Registration Form

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