Online Training

Digital Marketing Strategy

Programme Overview:
In this seminar, participants will learn the basic steps that are required when they setup the digital strategy of their brand or company.
Addressed to:
  • Marketing Executives
  • Social Media Managers
  • Start Ups
Learning Objectives:
  • To set the right goals for the strategy
  • To understand the importance of Buyer Personas
  • To learn how Content Marketing creates a need and drives conversions
  • To find the ideal customers
  • To identify and use the right tools for conversions
On completion of the seminar, participants will be able to:
  • Set achievable goals for their strategy
  • Understand the buyer journey
  • Set up Buyer Personas
  • Use Content Marketing to build relations with their community
  • Use Social Media and other platforms to reach new audiences
  • Use tools and tactics to find more leads / potential customers
Seminar duration:
3 hours
Language of instruction:
English or Greek
Seminar Registration Form

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