Dr Elena Malkawi, PhD
Head of the Business Field | Assistant Professor
https://ctleuro.ac.cy/research/team-committee/dr-elena-malkawi/
Dr Elena Malkawi is Head of the Business Field, Assistant Professor, and a member of the Research Team at CTL Eurocollege, Cyprus. She holds a PhD and a BA in Economics and began her academic career in Novosibirsk, Russia, where she taught economics before joining CTL Eurocollege in 2010.
With extensive experience in higher education, Dr Malkawi teaches economics and management across undergraduate and MBA-level programmes. Her interdisciplinary research interests include human development, digital human skills, stress management, managerial decision-making, leadership effectiveness, employee motivation, and the evolving digital learning environment in higher education.
She has contributed to peer-reviewed publications, book chapters, international conferences, and collaborative research examining digitalisation, workforce development, business management, hospitality, tourism, and organisational behaviour. Her work bridges economic and management perspectives with contemporary challenges affecting people and organisations, closely supporting European priorities in digital transformation, lifelong learning, workforce resilience, educational innovation, and the development of future-ready human skills.
1994-1997: PhD in Economics/Siberian University of Consumer Cooperation (Novosibirsk, Russia)
1990-1994: BA in Economics /Novosibirsk Commercial Institute (Novosibirsk, Russia)
2010-Current: CTL Eurocollege, Limassol, Cyprus
1997-1999: Siberian University of Consumer Cooperation (Novosibirsk, Russia)/ Associate Professor
1994-1997: Siberian Commercial Institute (Novosibirsk, Russia)/ Lecturer
Published papers and chapters
Malkawi, E., Antoniades, G. From motivation to retention: Rethinking social interaction and service automation in the leisure industry. Proceedings of British Academy of Management Conference. September 9-11, 2026. University of London. https://bam.xcdacademy.com/index.cfm/item/64793
Hadjielia Drotarova M., Malkawi E., Antoniades G., Vasilis Papavasiliou V. Navigating Uncertainty: The Impact of Cultural Intelligence on Family Business
Decision-Making Amid Political Shifts and Changing Customer Demographics. 7th International Family Business Research Forum, October 29-31, 2024,Cyprus University of Technology
Paphos, Cyprus ISBN: 978-9963-697-55-7
Teaching case study on “Digitalization and VET during the Covid-19 pandemic”
Authors: Malkawi, E. and Hadjielia Drotarova, M.
The Case Conference 2024, American University of Beirut February 2-3 2024.
Critical thinking digital skills in higher education.
Authors: Antoniades G., Malkawi E,
Conference: The 14th Annual EuroMed Academy of Business (EMAB) Virtual Conference
“Contemporary Business Concepts and Strategies in the new Era”, Nicosia, Cyprus.
Accepted Abstract for Presentation and Publication at Conference Proceedings
September 22-24, 2021.
Digital Learning Environment in Higher Education: New Global Issues
Journal: SHS Web of Conf.
Volume 92, 2021
Conference: The 20th International Scientific Conference Globalization and its Socio-Economic
Consequences 2020
Published online 13 January 2021
SHS Web of Conferences 92, 05019 (2021)
ISBN: ISSN: 2261-2424
The Relation of Stress Management and Leadership Effectiveness in the Hotel
Industry of Cyprus.
Journal: EuroMed Academy of Business, September 2019
Conference: Twelfth Annual EuroMed Conference, Thessaloniki, Greece, EUROPE
Accepted for Presentation and Publication at the Twelfth Annual ISI Conference Proceedings
of the EuroMed Academy of Business 2019
ISBN: 2547-8516
The Role of Stress Management in Managerial Decision Making: Cyprus Hotel
Journal: EKA University of Applied Sciences Journal, April 2019
Conference: Emerging Trends in Economics, Culture and Humanities, Riga, LATVIA
Accepted for Presentation and Publication at the Conference Proceedings of the
International Scientific Conference (etECH2019)
ISBN: 978-9984-24-222-4
The Impact of Stress Management on Leadership Effectiveness in the Hotel
Industry of Cyprus.
Journal: The Market: International Journal of Business, April 2019
Conference: Second Annual Conference of the Cyprus Centre for Business Research,
Limassol, CYPRUS
Accepted for Presentation and Publication at the Second Annual Conference Proceedings
of the International CIM Conference 2019
Employee Motivation in Consumer Cooperation.
Journal: Chita State Technical University Press, 1996
Conference: Directions to improve market position of Consumer Cooperation, Chita, Russia 1996
Factors of Employee Motivation in Consumer Cooperation.
Journal: Siberian University of Consumer Cooperation Press, 1996
Conference: Managerial Challenges in Consumer Cooperation of Siberia and Far East,
Novosibirsk, 1996
Employee Motivation and Economic Development in Trading Industry.
Journal: In Novosibirsk, 1995
Conference: Developmental Challenges of Consumer Market, 1995
PROFESSIONAL JOURNALS
Malkawi, E. (2019). Digital economy in Cyprus has a long way to go. Cyprus Mail newspaper [Online]. Available at: https://cyprus-mail.com/2019/10/20/digital-economy-in-cyprus-has-a-long-way-to-go/ [Accessed: 26 November 2019].
Malkawi, E. (2019). Special cases of Cyprus economy. The Cyprus Russian Business, [Online]. Available at: http://cyprusrussianbusiness.com/index.php/articles/4521-cyprus-economy [Accessed: 28 January 2019].
Malkawi, E. (2013). What is in your basket? The Cyprus Weekly. Jan 28, 2013, p. 8-14
1.XV International FIKUSZ Conference, Online, 20 November 2020, “Social Issues and Education” session chair.
2.Globalization and its Socio-Economic Consequences 2020, Online 21 – 22 OCTOBER 2020.
3.Twelfth Annual EuroMed Conference, Thessaloniki, Greece, EUROPE, September 2019.
4.Ekonomikas un kulturas augstskola (EKA), Riga, LATVIA, April 2019, International Scientific Conference
(etECH2019), Emerging Trends in Economics, Culture and Humanities.
5.Cyprus Institute of Marketing (CIM) Limassol, CYPRUS April 2019 Second Annual Conference
of the Cyprus Centre for Business Research, Re-Inventing Tourism.
1.Óbuda University e-Bulletin
Title: “The importance of transparency in online communication: Focus on higher education institutions”, April 2021.
