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Αρχική Σελίδα  /  Academic Affairs  /  Academic Fields  /  Business  /  Digital Marketing, Diploma

Digital Marketing, Diploma

2 Years, min 120 ECTS

Accredited programme

Aim of the Programme

The aim of the Programme is to introduce Students to the field of Digital Marketing and provide them with knowledge on theoretical and practical aspects of this highly evolving field. Students will gain necessary skills and knowledge that will enable them to apply Digital Marketing techniques in order to implement an effective Digital Marketing Strategy plan.

Students will acquire knowledge both on conventional and digital aspects of Marketing and learn how to work in an ethical manner.  More specifically, the Programme will provide Students with knowledge on the fundamentals of Marketing and introduce them to the concepts of Business as well as Design and Digital Publishing Fundamentals. They will understand how social media can be used by Marketing professionals, learn the importance of market research in all stages of Marketing planning and also learn how to gather and evaluate collected data. In addition, Students will be introduced to the digital consumer behaviour and learn about Social Media Marketing

Intended learning outcomes:

On completing this Programme Students will be able to:

  • Explain the importance of communication, show ability to create a persuasive and engaging copy and demonstrate writing skills by producing clear, organized and well-structured documents.
  • Outline the role and importance of Marketing and Digital Marketing including Content Marketing and its purpose.
  • Explain the use of social media and their effectiveness and outline the features and characteristics of the various social media platforms.
  • Define the basic principles of Design and apply the Design Thinking Process by applying image and video editing fundamentals
  • Define the importance of market research and evaluate Data analytics
  • Apply digital Marketing strategies and prepare effective campaigns taking digital consumer behaviour and the characteristics of e-commerce into consideration.

Language of instruction: English. 

Evidence of knowledge of English

Please follow the link below:

http://www.ctleuro.ac.cy/en/admission/admission-requirements

GENERAL EDUCATION REQUIREMENTS                         min 18 ECTS 

                                                                                       

 
COMPULSORY SUBJECTS         ECTS
WRITING SKILLS ENG 104 6
ICT I CSC 101 6
BUSINESS COMMUNICATIONS BUS 102 6

 

CORE REQUIREMENTS                                                    min 102 ECTS

 

 
COMPULSORY SUBJECTS   ECTS
 SOCIAL MEDIA FUNDAMENTALS MKT 111  6
 FUNDAMENTALS OF MARKETING MKT 121  6
 ADVANCED SOCIAL MEDIA MKT 122  6
 DESIGN & DIGITAL PUBLISHING FUNDAMENTALS  MKT 123 6
 COPYWRITING ESSENTIALS  MKT 229 6
 MARKET RESEARCH  MKT 222 6
 DIGITAL MARKETING MKT 224  6
 PUBLIC RELATIONS MKT 120  6
 DIGITAL CONSUMER BEHAVIOUR MKT 124  6
 PHOTO & VIDEO EDITING  MKT 230 6
 DIGITAL MARKETING STRATEGY MKT 322  6
 CONTENT MARKETING MKT 220  6
 INTEGRATED MARKETING COMMUNICATION MKT 212  6
 E-COMMERCE MKT 228  6
 DIGITAL MARKETING ANALYTICS MKT 227  6
 MARKETING MANAGEMENT MGT 226  6
OPTIONAL SUBJECTS   ECTS
 FINAL PROJECT PRO DMKT  6
 INDUSTRIAL PLACEMENT IND DMKT  6
Name Qualifications FT/PT Brief CV
 George Antoniades PhD Candidate
Post Graduate Diploma in Management
BSc in Business Administration/Marketing
 FT  
       
Dr Marilia Kountouridou Ph.D. in Business Administration/Marketing
M.A Marketing and Advertising
Bachelor in Primary Education 
 PT  
       
 Irene Appiou MSc in Digital Marketing
BA in Marketing
 PT  
       
 Dr Elena Malkawi PhD Economics
BSc Economics (Economics,Management, Marketing)
 FT  
       
 Dora Konstantinou PhD Candidate in Human Computer Interaction
MA in Educational Leadership and Management
BSc in Computer Science
 FT  
       
Illy Dimitrova Master’s in English for Tourism and Business
Bachelor’s in Applied Linguistics (English language and Russian language
Bachelor’s in Economics, Major Marketing
FT  
       
Martin Rigby M.Sc in Technology for Teaching and Learning
B.Sc (Honours) Computer Studies.
BTEC National Diploma, Computer Studies.
BTEC 1st Diploma, Information Technology
PT