News & Events
"The significance of social media and influencers in fostering business success"
On the 10th of November, Dr. Vasilis Papavasiliou was invited by Dr. Elias Hadjielias to deliver a guest lecture in his business management class at the Cyprus University of Technology (CUT). The focal point of discussion centered around "The significance of social media and influencers in fostering business success."
Dr. Papavasiliou expounded on the integration of tourism and digitization, elucidating how these strategic tools can effectively promote businesses within the tourism sector. Furthermore, he shared valuable insights based on personal experiences, drawing from his involvement in micro-influencer activities related to travel and destination promotion.