2 Years, Diploma min 63 Credits

This program aims at introducing students to the field of Marketing and Public Relations. The student, upon completion of this course, will have acquired theoretical knowledge of the way marketing and public relations can be applied at the place of work. The students will be in a position to seek employment in the business and public relations fields, advertising and public communications as well as further advancing their studies towards the acquisition of a degree in the same area of study.

Duration of Programme:
The Diploma is earned after 2 years of study, on completion of the required 63 Credits.

This programme of study is registered with the Cyprus Ministry of Education and Culture.

General Education Requirements

min 21 Credits

CR
Semester 1
01

ICT I

CSC 101

3
02

Business Statistics

STA101

3
Semester 2
03

Sociology

LIB 104

3
04

Accounting I

ACC 101

3
Semester 3
05

Organisational Behaviour

MGT 223

3
06

Cultural History

LIB 107

3
Semester 4
07

Microeconomics

ECO 101

3
08

Cypriot Studies

LIB 105

3
09

Psychology

LIB 111

3

Marketing  & public relations requirements

min 36 Credits

 CR
Semester 1
01

Introduction To Public Relations

PRM 111

3
02

Principles Of Communications

PRM 112

3
03

Fundamentals of Marketing

MKT 121

3
Semester 2
04

PR Writing And Presentation Skills

PRM 121

3
05

Management

MGT 121

3
06

Mass Communication & Society

PRM 214

3
Semester 3
07

PR Campaigns

PRM 221

3
08

Advertising

ADV122

3
09

International Marketing

MKT 222

3
10

Communication Law

PRM 213

3
Semester 4
11

Consumer Behaviour

MGT 222

3
12

Integrated Marketing Communications

MKT 223

3
13

Entrepreneurship

MGT 122

3
14

Computerised PR Systems

PRM 222

3
15

E-Marketing

EMK 121

3
16 Principles & Practice Of Selling MKT 221

3
Free electives
 min 6 credits
 CR
Semester 1
01

Modern Greek Literature

MGR 104

3
02

Modern Greek I

MGR 101

3
03

French I

FRE 101

3
04

German I

GER 101

3
Semester 2
05

Modern Greek II

MGR 102

3
06

French II

FRE 102

3
07

German II

GER 102

3
08

Advanced English

ENG 110

3
<!–[if gte mso 9]> Normal 0 false false false EL X-NONE X-NONE MicrosoftInternetExplorer4 <![endif]–><!–[if gte mso 9]> <![endif]–> <!–[endif]–>Modern Greek Literature